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DLD Provides ‘Madmoun’ Service to Verify Validity of Real Estate Ads via QR Codes

The service aligns with DLD’s strategy to make Dubai ‘The World leader in Real Estate Investments’ by harnessing technology to develop real estate products.

Dubai Land Department (DLD), through the Real Estate Regulatory Agency (RERA), issued a circular confirming the implementation of the new electronic service, Madmoun. Accessible through the Trakheesi System, this service is represented by a quick response code (QR Code) issued for any real estate advertisement permit, as part of DLD’s ongoing efforts to modernize and develop real estate governance procedures and enhance investor confidence.

Effective from 24 April, all real estate companies are expected to feature the QR code on their print and audiovisual advertisements. The code enables customers to quickly and easily verify the advertisement’s authenticity and validity, ensuring that it has been approved by RERA. Additionally, customers can access DLD’s website to view the complete advertisement information, including details about the advertising company, the property’s condition and specifications. The link can be secured to prevent any modification to the data.

His Excellency Eng. Marwan bin Ghalita, CEO of RERA at DLD said: “The service aligns with DLD’s strategy to make Dubai ‘The World leader in Real Estate Investments’ by harnessing technology to develop real estate productsaccording the directives of the wise leadership. It also supports DLD’s mandate of achieving the goals of the Dubai Economic Agenda ‘D33,’ which was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to generate new economic value from digital transformation towards achieving His Highness’ vision of consolidating Dubai’s position as a global capital of the digital economy and a key player in the global digital system.”

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