Sony Middle East & Africa

Technology

Sony Introduces Three New High-Performance G Lenses to Full-Frame Lens Series

New 50mm, 40mm and 24mm introductions combine Incredible Image quality and Intuitive Operability Sony today announced three outstanding G Lenses™…

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Technology

Sony Electronics Announces New BRAVIA XR 8K LED, 4K OLED and 4K LED Models with New “Cognitive Processor XR”

Innovative new processor mimics human brain to deliver a never-before-seen immersive viewing experience Sony Electronics today announced the new BRAVIA…

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Technology

Sony Middle East & Africa Launches New Mentorship Program for Content Creators with up to $6,000 Prize Money

The Sony Mentorship Program is powered by the vlogging camera ZV1 Sony Middle East and Africa has announced a first-of-its-kind…

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Technology

Latest Sony Products up for Grabs at this Year’s Festive Season

As the holiday season is just around the corner, Sony Middle East & Africa offers a range of gift ideas…

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Technology

Sony Launches the Apple TV App on Select Smart TVs

Beginning today, customers can enjoy Apple TV+, Apple TV channels and more on select models Sony today announced that customers…

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Technology

Buying a TV? Sony MEA expert shares top tips

Picture quality, screen size and SmartTV functions influence consumer TV purchases: YouGov survey According to a recent YouGov survey of…

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Technology

Sony Middle East & Africa Launches FX6 Full-Frame Professional Camera to Expand its Cinema Line

FX6 Combines the Best of Sony’s Industry-leading Digital Cinema Technology with Advanced Imaging Features from Alpha™ Mirrorless Cameras Sony Middle…

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Business

Zayed Sustainability Prize Partners with BNP Paribas on the 20by2020 Initiative

Expansion of the humanitarian initiative’s global network of supporters The UAE-driven humanitarian initiative, 20by2020, has entered into a strategic partnership…

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Technology

Sony Middle East & Africa Enhances Soundbar line-up with Introduction of HT-G700

Immerse yourself in TV and movies with captivating, dynamic surround sound from the HT-G700 3.1ch Soundbar featuring Dolby Atmos® and…

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Technology

Travel in a Smart and Safe Style Whilst Staying Focused on the Road with the New XAV-AX8000 and XAV-1500, Sony MEA’s Latest in-car Media Receivers

XAV-AX8000 features a large 8.95-inch display and single-DIN rear chassis with 3-way adjustable mount alongside the latest smartphone connectivity  …

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