The 13th edition of the International Government Communication Forum (IGCF 2024) will take place on 4th to 5th September 2024, at the Expo Centre Sharjah.
The event is held under the patronage of H.H. Dr. Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah.
Organised by the Sharjah Government Media Bureau (SGMB), IGCF 2024, themed ‘Agile Governments.. Innovative Communication’, will bring together senior officials, industry leaders, decision-makers, researchers, communication experts from government and private sectors, as well as media professionals from around the globe to shape the future of government communication.
The two-day event will spotlight current and future models of agile governments in the era of rapid global changes, alongside innovative communication strategies and tools. It will explore how innovative government communication effectively advances policies and goals of resilient governments worldwide, across social, economic, cultural, and tourism domains.
Guided by five key pillars, the forum will feature expert-led discussions, constructive dialogues, and workshops focusing on the role of government communication in economic resilience, its impact on adventure tourism and sector capabilities, and strategies for attracting and retaining talent as a national asset.
Additionally, it will explore the future of government communication in the digital age and the evolving landscape of personal interaction, analysing the communication strategies associated with this trend, which emphasises direct, emotional, and multi-dimensional engagement.
Tariq Saeed Allay, Director-General of SGMB, noted, “With its theme ‘Agile Governments… Innovative Communication,’ IGCF 2024 reinforces effective communication between communities and governments, and embodies the UAE’s vision of activating the pillars of inclusive and sustainable development.”
He added that this edition sets a clear path for the future of development in the region and worldwide, highlighting the central role of communication in achieving governments’ aspirations and objectives. The 13th IGCF underscores that governments’ resilience and success, now more than ever, require immersive and innovative communication that aligns with the audience’s interests.
Source : Wam.ae
