PUMA, one of the world’s leading sports apparel brands, has unveiled its new athletic kits for Saudi Arabia’s Al-Hilal FC for the upcoming 2023-2024 season as part of their recently announced multi-year partnership with the Kingdom’s most decorated football club.
Created with synergy in mind, the kits incorporate Al-Hilal’s iconic colors – blue home kits and white kits for away matches, both are designed for the men’s and women’s football teams. The inspiration behind the design reflects the team’s unmatched spirit and integrates the players and fans’ signature Al-Hilal “Blue Wave” – the traditional synchronized cheers and celebratory dances at matches support the team. The eagerly-awaited home and away kits are the first in a series of upcoming jointly created initiatives between PUMA and Al-Hilal FC.
Commenting on the kit launch, the Chairman of the Board of Directors of Al-Hilal Club Mr. Fahad Bin Saad Bin Nafel said: “We are excited to have this initiative be a part of our partnership with PUMA as we kick off a series of campaigns and initiatives which place our communities and fans in the spotlight. We look forward to seeing our team’s spirit reflected in innovative new ways, such as through the new home and away kits, as we celebrate our fans and the Kingdom’s passionate football culture for years to come.”
PUMA Middle East General Manager, Mr. Taner Seyis added: “The partnership with Al-Hilal FC has been a very dynamic one, and we are incredibly thrilled to bridge PUMA’s innovation with the club’s esteemed and beloved heritage to create new experiences for fans around the Kingdom, the region, and the world. This partnership will continue to play a significant role in our expansion to football, and our vision to tap into a rapidly transformative sports landscape. We are thrilled to see how this partnership will continue to grow through different initiatives.”
The PUMA x Al-Hilal FC kits are the first official initiative from the agreement between the two global giants. This will pave the way for PUMA and Al-Hilal to further engage their fans and audiences with future activities and long-term initiatives set to connect with local communities.
