Acronis; a Swiss global technology company, founded in Singapore is ready to participate in the most anticipated tech event of the year; GITEX Global 2023.
Talking to Ziad Nasr, The General Manager of Acronis – Middle East, here’s a quick insight into what Acronis has in store for this year’s GITEX.
What innovation your brand is bringing to GITEX 2023?
We are dedicating this year to the theme of “Empowering Cyber Resilience with AI,” and our innovation centers around enhancing cybersecurity and data protection. We will be unveiling the latest version of our Acronis Cyber Protect suite, which is designed to effectively combat AI-powered threats. In addition to this, we’ll introduce our next-generation cloud-based solutions and announce a significant partnership that will strengthen our offerings. Our primary focus is on showcasing the seamless integration of AI into our products, empowering proactive threat detection, and providing comprehensive data protection solutions.
What are the set milestones that you are looking forward to achieving by the end of this event?
We have several key milestones that we’re eagerly anticipating achieving by the conclusion of GITEX 2023. These milestones include:
· Successful Product Launch: We aim to successfully launch the enhanced Acronis Cyber Protect suite and gather valuable feedback from industry experts and potential customers.
· Strategic Partnerships: Establishing strategic partnerships with leading companies in the cybersecurity and technology sectors to enhance our market reach and product integration.
· Extensive Engagement: Engaging with a substantial number of attendees to create awareness and generate interest in our innovative AI-driven cybersecurity solutions.
In your opinion, how important is it to be a part of such events?
Participating in events like GITEX is of utmost importance. They offer a unique platform to network with industry peers, enhance brand visibility, showcase innovation, and gain valuable market insights, positioning us as industry leaders and enabling us to stay ahead in a competitive landscape.
According to you, what technology trends will drive business sustainability in the next 12 months?
In the next 12 months, several technology trends are poised to drive business sustainability:
· AI and Automation: The continued integration of AI and automation into business processes will improve efficiency, decision-making, and overall operations.
· Sustainable Practices: Increasing emphasis on sustainability, including eco-friendly products, green supply chains, and renewable energy adoption, will be essential for long-term sustainability.
· Cybersecurity: Heightened focus on cybersecurity measures will be crucial as cyber threats continue to evolve and pose significant risks to businesses.
· Blockchain: Further exploration of blockchain technology will enhance transparency and security in various industries, driving trust and efficiency.
