Dubai, United Arab Emirates, August 21, 2023 – Oh. My. Smurf. PUMA’s new collaboration with The Smurfs proves feeling blue can be a good thing.
Created in collaboration with everyone’s favorite little blue creatures, PUMA x The Smurfs is a fun expression of The Smurf’s adventurous spirit with PUMA’s essential streetwear silhouettes.
Recycled materials are incorporated throughout, alongside bold graphics and fun all-over prints.
Including both apparel and footwear in kids’ and adults’ sizes, the collection features a range of sneakers, each inspired by a different Smurf character.
The core of the collection is a range of specially created graphics featuring The Smurfs frolicking and playing around the PUMA wordmark. In addition to a series of graphic T-shirts, PUMA’s collaboration with
The Smurfs comprises sets of matching essentials including Hoodies and Sweatpants, plus accessories like a Beanie and a special Backpack, all sprinkled with a bit of Smurf magic.
PUMA x The Smurfs is smurfing starting August 17, 2023, from PUMA.com, PUMA flagship stores, and selected accounts worldwide.
