Home-grown bespoke barbershop takes strides into 2022 with impressive global expansion
The gentlemen’s barbershop renowned for its bespoke grooming services, Chaps & Co, is pleased to reveal its tenacious expansion plans, aiming to grow its regional and global portfolio. Since its inception in the Middle East in 2015, the brand has now a total of 10 operational barbershops across the MENA region and in the USA, and looks to establish an additional four branches to open by the end of the year.
The home-grown brand’s plans for expansion were initially dampened by the rise of the pandemic in 2020. However, in the last two unprecedented years, Chaps & Co has taken this time to establish its assertive expansion plans, including launching flagship branches in Riyadh and New York City.
Jordan Davies, Founder of Chaps & Co, speaks on the expansion, “The pandemic taught us valuable business lessons and provided time to strategise the next few years. We’re incredibly proud to be in a position of international expansion. At Chaps & Co, what’s important to us are the amazing teams we’ve built, the brand that we’ve created and remaining consistent as we enter new markets.”
Back at home, in Dubai, Chaps & Co celebrated the opening of its barbershop in Bloomingdale’s at The Dubai Mall towards the end of 2021, and most recently, in March 2022, opened a barbershop in the Jumeirah Islands Clubhouse that is set to be a convenient location for clients within the residential area.
With a hand-picked team of professionally trained barbers and stylists at every Chaps & Co barbershop, gentlemen can enjoy a diverse range of luxurious and essential services, such as haircuts, shaves, manicures, pedicures, massages and facial treatments. As a brand that believes grooming is as essential for men as it is for women, Chaps & Co takes great pride in offering high-quality services to every gentleman who walks through its doors.
International and regional expansion has been a longstanding vision for Chaps & Co, and it looks to continue to lead new openings with five projects under consideration in three new markets.
“Our growth plans for Chaps & Co are adaptive, and as the world returns to ‘normal’, we are eager to be a part of the changing lifestyles of men globally. Widening our geographic footprint supports our mission to be convenient, accessible, and approachable so that more men can take special care of their appearance and feel good about themselves”, Davies concludes.