The Priceless Collection builds upon Mastercard’s ongoing partnership with Sarah’s Bag and will be available for sale online as official Expo 2020 Dubai merchandise
Mastercard continues to support women-led small-and medium sized enterprises (SMEs) in the region by #EmpoweringHerBusiness, through its latest extended venture with Sarah’s Bag. The Official Payment Technology Partner of Expo 2020 Dubai today unveiled a limited-edition Priceless Collection of merchandise, designed by Sarah Beydoun, Founder of social impact fashion business Sarah’s Bag and inspired by the Mastercard brand.
The Priceless Collection stems from Mastercard’s collaborative efforts with Expo 2020 Dubai, to join hands and further deliver on its commitment to developing more opportunities for women across the globe. The Collection was inspired by the Mastercard brand identity, featuring its iconic colors – with red standing for passion and yellow representing optimism, while maintaining loyalty to the Arabesque modern design Sarah’s Bag is renowned for. The result is a unique collection of statement, hand-crafted pieces that truly represent the modern Arab woman.
Mastercard’s longstanding partnership with Sarah’s Bag began when Sarah Beydoun featured as one of five women entrepreneurs in the award-winning Mastercard documentary FIVE. The inclusion of the film ‘Sarah’s Bag’ looked at the how Sarah made it her mission to support women from previously disadvantaged backgrounds and reflected the value that women can bring when they are given the opportunity. The Priceless Collection will support the women behind Sarah’s network.
Mastercard’s Senior Vice President of Marketing and Communications MEA, Beatrice Cornacchia said, “Through our enduring partnership with Sarah’s Bag, Mastercard is shining a light on the positive impact that woman-owned SMEs can have on their communities. Women are starting businesses with the intention of building better futures for themselves and their families. By offering platforms for women-led SMEs through access digital payment solutions, we want to unlock opportunities for business owners enabling them to go and grow digital. This collection is a testament to that passion and optimism bringing to life the shared values between Mastercard and Sarah’s Bag.”
Commenting on the impact of the Priceless Collection partnership, Sarah’s Bag Founder, Sarah Beydoun said, “Through this collaboration, I am delighted to be sharing the work of our female artisans on a global platform, thus connecting them to priceless opportunities and ensuring they are able to continue supporting their families and wider communities throughout these challenging times. We need to recognize the influence and commercial contribution of women entrepreneurs with specific products that are created for women by design, and this collection does just that.”
The Priceless Collection reinforces Mastercard’s commitment to support women owned SMEs, a market segment that has pivoted to adapt to a new world of work with renewed confidence and adaptability. Growing the contribution of women entrepreneurs ensures positive outcomes, as almost half of female entrepreneurs (48.7%) around the world report being driven by a desire to contribute to the greater societal good, found by the Mastercard MEA SME Confidence Index. Through creation of such partnerships and development of digital platforms, Mastercard brings the region’s female SME owners closer to realizing new business opportunities and realigning their business models to cater to new consumer behavior and local or global needs, which is an avid area of interest found by the 2020 Mastercard Index of Women Entrepreneurs (MIWE).