How to Choose Your ‘Safe Vehicle’? RoadSafetyUAE & Drive Ninja Partnership

Launch of a dedicated selection portal, a UAE’s first, kicks off the collaboration for discovering the safest cars available to purchase or lease

RoadSafetyUAE and the country’s car buying & leasing comparison site – – have today announced a partnership to further promote the importance of vehicle safety as one key dimension of road safety in the UAE. The two companies will use the collaboration to continue the work pioneered by RoadSafetyUAE in the region to educate motorists on which cars are the safest to drive for them, their passengers and other road users.

Thomas Edelmann, Managing Director of RoadSafetyUAE

Thomas Edelmann, Managing Director of RoadSafetyUAE states: “Safe vehicles are a vital component of road safety. State-of-the-art vehicle safety features play an important role in new car purchase decisions. Automotive brands cater to this need by offering ever more safety features like emergency braking systems, blind spot warning systems, lane departure prevention systems, ISOFIX child car seats systems, to name a few.”

“Now more than ever, safety is a key concern for all of us. RoadSafetyUAE wants to support the growing public safety desire by endorsing Drive Ninja’s unique safety-related search & selection tool for new cars. We teamed up with Drive Ninja to make it easy for prospective new car owners to select their new car based on safety criteria.”, Edelmann concludes.

How to find the safest cars? As part of its comparison service, Drive Ninja has created a dedicated selection porta which can be accessed via or via, to help drivers discover the safest car for their needs in any shape or size, for any budget. The portal also contains helpful information to educate drivers on common safety features, along with a jargon-buster to help translate those confusing safety terms and phrases.

Drive Ninja contains detailed information on hundreds of new cars available for purchase in the UAE with search tools to meet the needs of every buyer, combined with a comparison functionality, a test drive booking service, and some of the best deals in the market. Within the month Drive Ninja will also release its highly anticipated leasing comparison service.

“Road safety is a critical component for living a healthy and stress-free life in the UAE,” said Adam Whitnall, Co-Founder & CEO at Drive Ninja. “We want to ensure that every driver has access to information on the safest car for their needs, to safeguard the health and security of their loved ones. We’re thrilled to partner with RoadSafetyUAE to promote the message of road safety in this beautiful country we call home.”

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