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Sony Introduces Alpha 7C Camera and the Zoom Lens

Alpha 7C the world’s smallest and lightest full-frame camera system

Sony Middle East & Africa today announced several additions to their impressive imaging lineup – the Alpha 7C full-frame camera, the FE 28-60mm F4-5.6 zoom lens and flash.

The Alpha 7C is the world’s smallest and lightest full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video capabilities and more. When paired with the world’s smallest and lightest FE 28-60mm F4-5.6 standard zoom lens, this versatile combination delivers an experience unlike any other, maximising portability and versatility without sacrificing any of the power of full-frame imaging. The HVL-F28RM flash allows users to broaden their photo expressions with outstanding compactness, and an intelligent light intensity control linked to camera face detection.

New Alpha 7C: Uncompromised Full-frame Performance in a Compact Design

The new Alpha 7C combines Sony’s full-frame image quality, advanced AF capabilities and versatile video shooting functions in a stunningly light and compact design. The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R™ CMOS sensor and BIONZ X™ image processing engine, offering high sensitivity, outstanding resolution, 15-stop wide dynamic range and high-speed image data processing. 

Sony Alpha 7C Camera

Measuring only 124.0mm x 71.1mm x 59.7mm and weighing just 509g, the Alpha 7C is a similar size and weight to an APS-C camera, with only 1% more weight than the Alpha 6600. The Alpha 7C achieves the world’s smallest and lightest compact bodyi through  upgraded 5-axis in-body stabilisation and shutter units, and the utilisation of monocoque construction, which is often used in the bodies of cars and aircrafts. Even in this compact body, the Alpha 7C features a 5-step stabilisation effect that allows shooting snaps without a tripod. Moreover, despite the compact body, the high-capacity NP-FZ100 battery provides enough power to shoot for long durations in comfort, allowing you to capture up to an industry-leading 740 images when using the LCD monitor, or 680 imagesx when using the viewfinder.

Outstanding Full-frame Image Quality

Sony’s new Alpha 7C combines high resolution with low noise for excellent image quality at all sensitivities, offering the user stunning image quality for shooting everyday photography and movies such as nature, portraits, sports, street photography and more. Standard ISO extends up to 51,200 and is expandable to ISO 50-204,800 for low-light environment captures with low noise. The Alpha 7C also supports 16-bit processing and 14-bit RAW output for natural gradations.

Advanced Autofocus

Using AI-driven functions, the Alpha 7C’s Real-time Tracking maintains accurate focus automatically while the shutter button is half-pressed. In addition, “Tracking On + AF-On” now is assignable to a custom key and can now be activated at once while the AF-ON button is pressed. Moreover, the intended subject can be specified just by touching it on the monitor when “Touch Tracking” has been turned ON via the menu and is available for both stills and movies. The Alpha 7C’s AF functions also feature Real-time Eye AF for both humans and animals to achieve fast and accurate focus. When using Real-time Tracking while “Face/Eye Priority in AF” is ON with a human subject, the subject’s eye and face is detected and locked on in real-time with extremely high tracking precision.

Expanded Video Capabilities

Tthe Alpha 7C features Real-time Eye AF (human) for video shooting. The eye is automatically tracked with high precision and reliability so that the operator can concentrate on the content rather than focus operation. Users can also customise AF Transition Speed in seven settings, and AF Subject Shift Sensitivity in five settings, in their preferences. Touch Tracking functionality is also available for movie shooting. It also features a side-opening vari-angle LCD monitor, making it easy to record selfies, overhead shots, low ground-level shots or whatever the user requires.

Designed for Reliable Operation

The Alpha 7C is designed with the user in mind. The touch panel LCD monitor is a large touch-sensitive 3.0 type with approximately 921 thousand dots, providing optimal visibility even in bright outdoor conditions, and supporting touch operations. 

To simplify workflow needs, Wi-Fi compatible wireless-communication functions allows images and movies to be directly transferred to a smartphone or tablet for convenient sharing, viewing or saving.

“We are committed to creating the best tools possible based on the needs of our customers in the Middle East and Africa region,” said Murat Gebeceli, Head of Digital Imaging, Sony Middle East & Africa. “The new Alpha 7C camera and FE 28-60mm F4-5.6 zoom lens pack many of our most advanced imaging technologies in a brand new design that is the smallest and lightest full-frame camera and lens system in the world. This opens up a new world of possibilities for creators, giving them the uncompromised power of a full-frame system in the palm of their hand.”

Availability

The new Alpha 7C compact full-frame camerawill be available in the Middle East & Africa from November 2020.

The FE 28-60mm F4-5.6 zoom lens will be available in selected countries in the Middle East & Africa from January 2021.

The HVL-F28RM flash will be available in the Middle East & Africa from November 2020.

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