American Eagle has debuted its first online stores for the Middle East in the UAE and the Kingdom of Saudi Arabia. Additional platforms in Kuwait and Egypt are planned to launch soon.
Known to provide the best fitting jeans, American Eagle is expanding its sizing online with the women’s collection with sizes ranging from 0 to 24 and the men’s sizes from 28 to 44.
Recognizing that no two kids wear jeans the same way, the website will feature a denim guide navigation to elevate awareness around American Eagle’s inclusive assortment and sizing, showing how all denim cut fits all body types.
Along with offering shoppers the largest range of jeans in the region, the website will also feature more than 500 international exclusive items that are currently not available in the US.
The company plans to grow its online assortment by launching Aerie, later this year. The lifestyle brand, which has been a pioneer of the body positivity movement, stands for inclusivity, real representation, and no retouching. The aim is to empower all women to love their real selves, with every single piece of the collection designed to make women feel good.